Pritikin Foods

The shape of the problem

Pritikin Foods sells direct-to-consumer prepared meals nationwide. Every order from the e-commerce site has to be parsed, validated, priced for shipping, and handed off to their 3PL fulfillment partner on time, with the right items, to the right address, in the right shipping window.

That sounds simple. It isn’t. There’s SKU normalization, address validation, transit-time math against meal perishability, special-handling rules, batch hand-offs, and a whole tail of reconciliation when something doesn’t match what the warehouse actually shipped.

What I built and what I maintain

• The order-parsing pipeline that translates e-commerce orders into the format the 3PL accepts.
• The shipping and label flow: rate calculation, label generation, and carrier-side error handling.
• Reconciliation tooling so customer service can answer “where is my order?” in seconds, not minutes.
• The boring, on-call work of keeping it all running as carriers, rates, and partners change.

Why it’s been a multi-year relationship

This work isn’t glamorous, but it’s the difference between Pritikin shipping orders today and not. Emil Boschert’s words say it best:

“They are vital for our e-commerce site and our 3PL.”

That’s the bar I aim for on every long engagement: becoming the kind of help a small team can stop worrying about.